The Manifestation of Artificial Intelligence Fantasy in Advertising
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Abstract
Technological developments have pervaded all aspects of life in their various forms. In each field, digital technology has a path forward. This progress has not only saved time and effort but also increased the accuracy of the results obtained. From this perspective, design has kept pace with these developments and achieved unparalleled success in providing design solutions that serve both function and beauty.
The research started on a path towards artificial intelligence technology and what this technology has achieved in its path of innovation and distinguished creativity by transforming the designs completed from visible to invisible, which can make the recipient a part of the virtual world from which any design was generated within this technology.
The research included three chapters, the first of which represented the research methodology, in which the research problem was identified by asking how artificial intelligence fantasy appeared in movie advertisements. Fantasy is considered one of the most important topics that deal with imagination and unrealistic ideas, including the ideas presented by movies. The goal was determined by identifying the appearance of artificial intelligence fantasy in advertising and its limits during the academic year 2024.
The second chapter dealt with the theoretical framework, in which the most important topics related to the subject were presented. The third chapter dealt with the research procedures, represented by the research community and its sample of four models that were chosen in a manner that was appropriate and achieved the research goal.
The research concluded with the results, including:
The foundations of artificial intelligence created design relationships that formed an attractive element. They attracted the recipient to a style they were not accustomed to, resulting in a new kind of fantasy, as in all the sample models.
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