Expression methods in the visual structure of digital advertising
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17-29Abstract
The concept of expression is one of the most important pillars of design work, through which the designer can embody their personal experience and emotions in specific ideas and materials. This doesn't rely solely on genius to reproduce reality as it is, but rather on profound expression achieved through expressive imagery. As a result of the communications revolution, which has opened up vast horizons for the audience, and within this methodological framework, the researcher identified the problem of the current research, which lies in the question: What are the methods of expression in the visual structure of digital advertising? The research aimed to identify the expressive techniques within the visual structure of digital advertising. It comprised three sections: the first (visual techniques in digital advertising expression), the second (relational systems and pivotal connections in the formation of visual structure), and the third (dynamics and order in digital advertising). The descriptive-analytical method was employed to analyze 30 foreign film posters published on the Coloribus website in 2024, leading to a set of results, conclusions, and recommendations.
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