The Role of Positive Values in Enhancing Viewers' Awareness in Their Daily Lives: An Analytical Study of the Program Khawatir Presented by Ahmed Al-Shugairi

This research examines the impact of the television program Khawatir, presented by media personality Ahmed Al-Shugairi, in promoting positive values among individuals and Arab communities. The program is highlighted as an exceptional media model that focuses on educational and cultural issues aimed at enhancing awareness and human behavior in a simple and engaging manner.

The study employed a descriptive analytical approach to assess the program’s influence on viewers during its broadcast period (2005–2015). A questionnaire was used to measure changes in awareness and behavior. The results indicated that Khawatir successfully promoted values such as benevolence, cooperation, and responsibility, and contributed to positive shifts in viewers’ daily behaviors. The program’s strength lay in its use of real-life storytelling and impactful visual style, making it accessible and appealing to a diverse audience.

The research recommends encouraging the production of similar programs that promote ethical values, utilizing digital platforms to reach a wider audience, and focusing on contemporary social issues. It also calls for partnerships between media and educational institutions to amplify impact, and for periodic studies to evaluate outcomes.

The study affirms that purpose-driven media, like Khawatir, is not merely a source of entertainment, but a powerful tool for building community awareness, instilling moral values, and achieving lasting positive change in people’s lives.