Sustainable Development and Artificial Intelligence in the Aesthetics of Health TV Programs
Pages
151-166Abstract
At the end of the twentieth century, rapid scientific and technological advancements, alongside globalization and the expansion of the internet, highlighted the urgent need for sustainable development strategies. Such strategies aim to meet present needs while safeguarding the rights of future generations through balanced social, economic, and environmental development. They emphasize equality, poverty reduction, access to education and employment, improved health standards, and environmental preservation.
Within this framework, effective communication tools became essential for promoting sustainable development awareness. Television programs broadcast via satellite channels have played a significant role in this regard, as they transcend spatial and temporal boundaries and reach diverse audiences worldwide. These programs have become influential platforms for disseminating ideas related to sustainability, particularly in enhancing health awareness and encouraging behaviors that support individual and community well-being.
Moreover, television programs employ aesthetic and artistic techniques, increasingly supported by artificial intelligence, to deliver their messages in engaging and impactful ways. Their ability to target audiences across different age groups and cultural backgrounds enhances their effectiveness in promoting sustainable values.
Accordingly, this research explores the artistic treatments and communicative uses of expressive content related to sustainable development and artificial intelligence within the aesthetics of health-oriented television programs. The research problem is formulated as follows: What are the uses and artistic treatments of expressive work for sustainable development and artificial intelligence in the aesthetics of health TV programs?
To address this question, the researcher adopts the descriptive method, specifically content analysis, as it is the most appropriate approach for achieving the study’s objectives and generating reliable results.
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