Physical Performance and its Value Reflection in Television Advertising

Section: Article
Issue
Vol. 3 No. 3 (2026): Volume 3 Issue 3
Article History
Received: 12-05-2026
Revised: 18-07-2026
Accepted: 06-08-2026
Published: 30-09-2026
Pages
30-41

Abstract

Extract: Television is considered one of the important media in the field of presenting visual image, as it is the structure in which the director's language is embodied through physical performance (body language). This works to reflect interconnected relationships through value reflection, linked to general standards and regulations for a correct human behavior. It has artistic characteristics that corresponds the sensory image in a sensual and desirable way, for its being a creative image for members of society. It has various patterns to enhance and construct its elements In terms of performance and technical beauty.


What determine the existence of this performance are the overall framework of the actor and director, and the extent of artistic coherence in the production design. Through the functional performance which enhances the viewer's engagement with the expressive performance of the television advertisement and its value-based reflection. It is one of the most important components and pillars of human communication, where advertising professionals complement each other in all aspects of production. Various performing arts are incorporated through this process. The aim of this study was to explore the physical performance and its value-based reflection on the viewer through the television advertisement. The research is structured with an introduction, two chapters, and a conclusion. The first chapter addresses the linguistic concepts of performance, body language, and television advertising presentations, as well as the levels of value reflection in advertising and its significance. The researcher adopted a descriptive-analytical approach in this study, as it is suitable for the researcher's specialization (television), which relies on observation and analysis.


 

Keywords:

Performance, Body Language, Television Broadcasts, Advertising

References

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Author

Ghadeer Seed

Directorate of Education of Rusafa 2, Baghdad, Iraq

Identifiers

DOI: 10.33899/frj.v3i3.63166

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Physical Performance and its Value Reflection in Television Advertising. (2026). Fnon Al-Rafidayn Journal, 3(3), 30-41. https://doi.org/10.33899/frj.v3i3.63166
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How to Cite

Physical Performance and its Value Reflection in Television Advertising. (2026). Fnon Al-Rafidayn Journal, 3(3), 30-41. https://doi.org/10.33899/frj.v3i3.63166